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High Commission of India Welcomes the Opening of POP’s Crowdfunding Campaign

On Sunday, 29 May, POP held a reception at the High Commission of India’s Nehru Centre officially to launch its crowdfunding campaign.


Author: POP
Date: 31st May 2016
Keywords: Blog, Amritsar, Ahmedabad, India, Charity


On Sunday, 29 May, POP held a reception at the High Commission of India’s Nehru Centre officially to launch its crowdfunding campaign.

The event brought together a large number of leading dignitaries and figures from the British Asian community, aviation journalists and other representatives of the global media.

During the course of the evening, (Nino) Navdip Singh Judge, Chairman & Principal of POP, gave a speech in which he outlined the vision behind POP. Not only will it be the only current airline to offer non-stop flights between the UK and two of India’s key secondary cities – Amritsar in Punjab and Ahmedabad in Gujarat – but also it is breaking new ground in terms of corporate social responsibility (CSR).

Established on a ‘caring capitalism’ model, POP (an acronym for People Over Profit) will donate a minimum of 51% of its profits to fund social projects in both the UK and India. So, in addition to providing an enhanced-value flying experience, the airline – together with its customers – will be improving the lives of those in the communities it serves in both countries.

Nino also explained how the rewards-based crowdfunding campaign to raise £5m will involve the pre-sale of POP Gold Passes, each priced at £500, to supporters who are attracted by a different kind of rewards package. The first 10,000 Gold Pass holders will win one free off-peak return seat to any POP destination and will, for the following five years, be entitled to a range of VIP benefits both on the ground and in the air.

It is anticipated that the first POP flight will depart from Stansted Airport this year (in Q4 2016) to Amritsar, using a 378-seat all-economy Airbus A330-300 aircraft in POP livery. The airline plans to then operate three services weekly to both Amritsar and Ahmedabad. The aircraft will be on a full charter basis, but all other organisational aspects will be managed by POP. The company also has provisional plans to apply for its own full Air Operator’s Certificate (AOC), but will continue to lease its aircraft, probably on an aircraft-only basis, which should yield greater financial returns to POP and to its supported causes.

POP launch party

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