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James Harrison

Head of Sales & Distribution


James has extensive airline experience both in the UK and overseas leading various teams on growth and start-up routes.

James has covered various sales, marketing and revenue management roles across many global markets over the past 25 years in Australia, the America’s, Middle East and Europe. In all roles the focus was either start-up operations or significant growth markets.

Starting his career in the UK with BMi in Sales & Marketing before moving to BA in various sales management roles. After 7 years he relaunched Gulf Air from the UK which led to various senior Management roles in Dubai (UAE Country Manager), Bahrain (GM–Corporate) followed by Dublin heading up inaugural services from Dublin finishing as GM for both the UK&I. After 8 years with Gulf Air he moved to Etihad (12 years) starting and finishing in the UK (GM UK&I) but in-between moving to Melbourne, Australia and Toronto, Canada as Senior Country Manager.

Always specialised in driving sales performance in-line with customer experience its now exciting times being involved in direct services from the UK to India.

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